{"id":959,"date":"2024-01-20T08:54:00","date_gmt":"2024-01-20T08:54:00","guid":{"rendered":"https:\/\/signifind.com\/advice\/"},"modified":"2026-01-24T13:40:30","modified_gmt":"2026-01-24T13:40:30","slug":"advice","status":"publish","type":"page","link":"https:\/\/signifind.com\/en\/advice\/","title":{"rendered":"Consulting"},"content":{"rendered":"\n<div class=\"row row-collapse row-full-width\"  id=\"row-1422459480\">\n\n\n\t<div id=\"col-1047032157\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-1544570157\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-1837889783\" class=\"text-box banner-layer x50 md-x50 lg-x50 y85 md-y85 lg-y85 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h3 class=\"uppercase\" style=\"text-align: left;\"><span style=\"font-size: 180%;\"><strong>&#8220;No <br>business has ever failed with happy <br>customers.\u201c<\/strong><\/span><\/h3>\n<p style=\"text-align: left;\"><span style=\"font-size: 120%;\">Warren Buffett<\/span><\/p>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1837889783 {\n  width: 73%;\n}\n#text-box-1837889783 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1544570157 {\n  padding-top: 500px;\n  background-color: rgb(2, 51, 93);\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-333005297\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-2050235674\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"638\" src=\"https:\/\/signifind.com\/wp-content\/uploads\/2019\/08\/Depositphotos_9061364_ds-1280x800.jpg\" class=\"bg attachment-large size-large\" alt=\"Signifind, Treppe\" \/>                        <div class=\"overlay\"><\/div>            \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-2050235674 {\n  padding-top: 50%;\n}\n#banner-2050235674 .overlay {\n  background-color: rgba(31, 46, 84, 0.31);\n}\n#banner-2050235674 .banner-bg img {\n  object-position: 100% 52%;\n}\n@media (min-width:550px) {\n  #banner-2050235674 {\n    padding-top: 500px;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\t<div id=\"gap-1641761114\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1641761114 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"gap-952760462\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-952760462 {\n  padding-top: 44px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<\/p>\n<div class=\"row\"  id=\"row-545049430\">\n\n\n\t<div id=\"col-395791921\" class=\"col medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-2207484491\" class=\"text\">\n\t\t\n\n<h3><span style=\"color: #333333;\">We support you on positioning your brand and your company as well as the communication and implementation of your marketing activities.<br><\/span><\/h3>\n\t\t\n<style>\n#text-2207484491 {\n  font-size: 0.9rem;\n}\n@media (min-width:550px) {\n  #text-2207484491 {\n    font-size: 0.9rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-770974682\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"text-1070844116\" class=\"text\">\n\t\t\n\n<p><strong>Target group analysis<\/strong> \u2013 we help you to define your target groups, understand their needs to best position your company, your product or your service based on your own brand. This is usually most successful when we understand how we solve a customer\u2019s problem or provide additional benefits to them.<\/p>\n<p><strong>Qualitative and quantitative market research<\/strong> \u2013 we organize in depth interviews and group discussion as well as quantitative market research studies and digital analyses to develop a detailed and solid understanding of the current situation and the objectives, support the evaluation of results and recommend specific activities for implementation.<\/p>\n<p><strong>Identification of your key message <\/strong>\u2013 your brand and the understanding of your target audience form the basis for your communication. The goal is to consistently communicate your message across all channels \u2013 this is the best way to build your brand long-term.<strong><br><\/strong><\/p>\n<p><strong>Analysis of communication channels<\/strong> \u2013 not every company needs to use every channel to best reach their target audience. Starting from the usage profiles of your customers we prioritize the channels. It is crucial to communicate as consistently as possible across channels while adapting your key message to the different media.<\/p>\n<p><strong>Consulting on metrics and measurement <\/strong> \u2013 whether the appropriate channels for your business are online or offline, measurement is critical to evaluate your activities, to adapt messages and media channels and to prove success. We support you in selecting the relevant performance indicators and in setting realistic targets.<\/p>\n\t\t\n<style>\n#text-1070844116 {\n  font-size: 0.9rem;\n}\n@media (min-width:550px) {\n  #text-1070844116 {\n    font-size: 0.9rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row\"  id=\"row-485774759\">\n\n\n\t<div id=\"col-684372352\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<a href=\"mailto:info@signifind.com\" target=\"_blank\" class=\"button primary is-outline\" rel=\"noopener\" >\n\t\t<span>Schedule an appointment<\/span>\n\t<\/a>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\t<div id=\"gap-952782646\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-952782646 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n  <div class=\"banner-grid-wrapper\">\n  <div id=\"banner-grid-883829880\" class=\"banner-grid row row-grid row-collapse row-full-width\" data-packery-options=\"\">\n                      \n\n<div class=\"col grid-col large-6 grid-col-1-2\" ><div class=\"col-inner\">\n\n\n  <div class=\"banner has-hover\" id=\"banner-1498704929\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-241128165\" class=\"text-box banner-layer x5 md-x5 lg-x5 y5 md-y5 lg-y5 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h1 class=\"uppercase\" style=\"text-align: left;\">How do I optimize my marketing budget?<\/h1>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-241128165 {\n  width: 70%;\n}\n#text-box-241128165 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n              <div class=\"height-fix is-invisible\"><\/div>\n            \n<style>\n#banner-1498704929 {\n  background-color: rgb(193, 188, 174);\n}\n<\/style>\n  <\/div>\n\n\n\n<\/div><\/div>\n<div class=\"col grid-col large-6 grid-col-1-4\" ><div class=\"col-inner\">\n\n\n  <div class=\"banner has-hover\" id=\"banner-1995029600\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-1797656242\" class=\"text-box banner-layer x95 md-x95 lg-x95 y10 md-y10 lg-y10 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h5 class=\"uppercase\" style=\"text-align: right;\"><span style=\"font-size: 160%;\"><strong>We would like to expand our portfolio, where\u2019s the biggest potential?<\/strong><\/span><\/h5>\n<p><span style=\"font-size: 160%;\"> <\/span><\/p>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1797656242 {\n  width: 82%;\n}\n#text-box-1797656242 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1995029600 {\n  padding-top: 500px;\n  background-color: rgb(106, 12, 133);\n}\n<\/style>\n  <\/div>\n\n\n\n<\/div><\/div>\n<div class=\"col grid-col large-3 grid-col-1-2\" ><div class=\"col-inner\">\n\n\n  <div class=\"banner has-hover\" id=\"banner-2060867028\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-955134132\" class=\"text-box banner-layer x15 md-x15 lg-x15 y10 md-y10 lg-y10 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h4 class=\"uppercase\" style=\"text-align: left;\"><span style=\"font-size: 140%;\">Who are our customers and how do they become loyal to our business?<\/span><\/h4>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-955134132 {\n  width: 70%;\n}\n#text-box-955134132 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-2060867028 {\n  padding-top: 500px;\n  background-color: rgb(2, 51, 93);\n}\n<\/style>\n  <\/div>\n\n\n\n<\/div><\/div>\n<div class=\"col grid-col large-3 grid-col-1-2\" ><div class=\"col-inner\">\n\n\n  <div class=\"banner has-hover\" id=\"banner-1235261139\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-898617125\" class=\"text-box banner-layer x90 md-x90 lg-x90 y10 md-y10 lg-y10 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h4 class=\"uppercase\" style=\"text-align: right;\"><span style=\"font-size: 120%;\">What are my options to measure the success of my activities?<\/span><\/h4>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-898617125 {\n  width: 69%;\n}\n#text-box-898617125 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1235261139 {\n  padding-top: 500px;\n  background-color: rgb(173, 181, 193);\n}\n<\/style>\n  <\/div>\n\n\n\n<\/div><\/div>\n<div class=\"col grid-col large-6 grid-col-1-4\" ><div class=\"col-inner\">\n\n\n  <div class=\"banner has-hover\" id=\"banner-1321056131\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-636713269\" class=\"text-box banner-layer x50 md-x50 lg-x50 y10 md-y10 lg-y10 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h5 class=\"uppercase\" style=\"text-align: left;\"><span style=\"font-size: 160%;\">Everyone talks about social media \u2013 <br>which platforms do I really need? <\/span><\/h5>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-636713269 {\n  width: 89%;\n}\n#text-box-636713269 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1321056131 {\n  padding-top: 500px;\n  background-color: rgb(131, 148, 159);\n}\n<\/style>\n  <\/div>\n\n\n\n<\/div><\/div>\n\n            <\/div>\n    <style>\n    #banner-grid-883829880 .grid-col-1{height: 500px}\n    #banner-grid-883829880 .grid-col-1-2{height: 250px}\n    #banner-grid-883829880 .grid-col-1-3{height:166.66666666667px}\n    #banner-grid-883829880 .grid-col-2-3{height: 333.33333333333px}\n    #banner-grid-883829880 .grid-col-1-4{height: 125px}\n    #banner-grid-883829880 .grid-col-3-4{height: 375px}\n\n\n    \n    \n\n  <\/style>\n    <\/div>\n  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